demetra lumache

an Italian story

Demetra is an independent brand born from a clear choice: to do less, but do it better.
We believe that skincare starts with conscious choices—what we put on our face, where it comes from, and how it’s made.

We chose to stay connected to our land—the hills of Rimini—to build a project that is rooted, ethical, and transparent.
No shortcuts, no compromises: only natural ingredients, essential processes, and care at every stage, from raw materials to the results on your skin.

We don’t follow trends. We choose consistency, real effectiveness, and beauty that doesn’t need special effects.

Demetra is our idea of cosmetics: Italian, conscious, free.

Organic cycle breeding

  • campo demetra

    Origin

    In the heart of the Rimini hills, far from smog and pollution, we have recreated the perfect habitat for our precious snails.

  • Power supply

    We grow organic seasonal vegetables, ensuring complete nutrition during the various stages of farming.

  • lumache

    Natural cycle

    A controlled, chemical-free environment.
    A respected life cycle, at every stage.
    This is where our quality comes from.

  • Short supply chain

    Direct production of raw material ensures a short, controlled and strictly Made in Italy supply chain.

Inspired by nature

SNAIL WORLD

Life in the Slow Lane

There’s a parallel universe, hidden among dewdrops and leaves, where snails live lives that seem straight out of a dream. A world made of tiny details and moments that are strikingly human: snails watching a movie at the cinema, enjoying a coffee at the bar, or simply going through their everyday routine.

They are the protagonists: the snails, witnesses to a reality of slowness, care and wonder. Through meticulously reconstructed scenarios, we tell stories that seem familiar, but with a new perspective: that of creatures who know how to take their time.

Each video is a fragment of everyday life, reimagined with irony and attention to detail. A snail on a cleaning mission, with the dedication of someone carrying out an important task; another lost in the pages of a book, dreaming of distant worlds. Every gesture, no matter how small, holds its own meaning.

This project is a celebration of the everyday, of the simplicity that often goes unnoticed, of the little things that speak of care, attention, and presence.

Welcome to our world, where slowness is not a limitation, but a way to see more clearly.

Little stories of extraordinary lives
  • snail world demetra

In our workshop we create not only cosmetics, but also small worlds.

Each set is built with simple materials and lots of imagination.

This is where our snails become the protagonists of ironic and surreal sketches, among handmade mini-dresses, improvised cinemas and miniature objects.


Because behind each video is the desire to tell Demetra with a smile, always starting from where everything comes from: our land and those who inhabit it... slowly

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